A private Equity placement is a sale of Company shares or bonds to selected investors (individuals or institutions) privately rather than on the open market. It is an alternative to an initial public offering (IPO) for a company seeking to raise capital for expansion.As compared to raising money publicly through an established stock exchange, private equity placements have minimal regulatory requirements and standards. The sale does not even have to be registered with any Securities and Exchange Commission (SEC). The company is not required to provide a prospectus to potential investors and detailed financial information may not be disclosed. As a private equity placement agent, Teddington Capital Limited therefore works as an intermediary between investment funds and providers of capital.